Email Is Not Dead — It's Evolving
Email marketing platforms in 2025 are fundamentally different from what existed three years ago. AI-assisted subject line testing, predictive send-time optimisation, and deep behavioural segmentation are now standard features, not premium add-ons.
Our Testing Methodology
We sent over 2 million emails across 14 platforms, measuring deliverability rates, inbox placement, open rates, and the accuracy of automated A/B testing tools. We also evaluated each platform's landing page builder and CRM integration depth.
What Separates Good from Great
The platforms that consistently outperformed shared three traits: superior deliverability infrastructure, intuitive automation builders, and transparent, scalable pricing. Platforms that scored poorly had opaque pricing, weak mobile templates, or unreliable API uptime.
Our Rating Breakdown
Deliverability: weighted at 35%. Automation: 30%. Template quality: 15%. Pricing value: 15%. Support: 5%. These weights reflect what matters most to growing businesses running campaigns at scale.